Data on changes in travel destination preferences of Thai domestic travelers before and after the COVID-19 pandemic.

This data article analyzes the changes in travel habits and destination preferences among Thai domestic travelers before and after the COVID-19 pandemic. The data was collected through an online survey conducted on Facebook, Line, and Instagram, with a sample size of 460 valid respondents. The article provides descriptive statistics and frequency data on travel behavior and attitudes related to various tourist attractions before and after the onset of the pandemic. These insights can be valuable for transportation and tourist destination management in Thailand, as they can be used to compare with other studies using similar methods and outcomes and help to develop specialized and targeted solutions for addressing changes in travel trends and demand after the pandemic. For more information, see the full article titled "Using factor analyses to understand the post-pandemic travel behavior in domestic tourism through a questionnaire survey."

Using factor analyses to understand the post-pandemic travel behavior in domestic tourism through a questionnaire survey

COVID-19 has restricted and halted tourism globally since the beginning of 2020. As the primary sector in Thailand, the tourism industry has been significantly affected by the pandemic. In this study, we aimed to investigate the differences in domestic travel behavior in Thailand's pre- and post-COVID-19 pandemic periods. A total of 460 valid questionnaires were collected using an online survey. The valid datasets were analyzed using exploratory factor analysis and confirmatory factor analysis modified with the theory of planned behavior (TPB). Essential behavior factors were considered, such as attitude toward travel (ATT), travel norms (TN), and perceived behavioral control (PBC). According to the research gap, we included the hygiene concern (HC) and destination knowledge (DK) factors to examine Thai tourists' intention to travel in the post-pandemic. The result showed that Thai tourists tended to travel more domestically post-COVID-19. The findings of this study will help understand the changes in tourists' behavior and the factors influencing travel intentions to help with domestic tourism management after the crisis, which can boost the struggling tourism industry.